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Social Media FAQ

Posted by Paul on 23. June 2014
I am in to this profession since the dawn of my childhood, a passionate writer but now I get some buck too.. I welcome all the beginners and the old hands to come and join us..

What is social media marketing?
Social marketing is often considered as a low cost or nearly a no cost marketing tool.  The tool of social media is implemented by small business strategically to sell their products and services.

What is the main rationale behind social media marketing?
Social media marketing can serve the purpose of brand awareness, networking and exposure and greatly boosts the traffic, affecting heavy sales. Social media marketing helps to compete with larger competitors.

How do I get benefited by social media in web?
Marketing is solely based upon building relationships. In the field of business, relationships start with communication. Effective web tools, such as micro-blogging, social networking, event coordination tools, podcasting, photos sharing and more allow small business firms to communicate and share information directly with their previous as well as with the existing customers.
What is strategic social media marketing?
Often the information is shared in a less formal way, to build know, like and trust factor, which effects the decision making. The informal information I mainly shared through contents, in form of video, audio, tweets, social network messages and review site. Through strategic social media marketing, small business firms are growing high, as it is effective in communicating directly with the target audience.
What are the effective tools of social media?
Effective tools of the social media marketing such as blogs, review sites, video sharing sites, wikis and more enables the users to collaborate and serve as an endorser for the small business.
The method of social media marketing has become a very effective tool these days, as people are more likely to trust peers than companies.
How does a small business utilize social media?
Small business firms may startup collaboration for marketing. Small business makes their own communities to connect as well as listen to the target customer and to create a free forum, which helps to bring their market together. In business terms, collaboration is often regarded as the market acceleration.

Why will I use social media to get traffic?
The major reason, why social media has become an effective tool in marketing is simply because ‘it’s fun’. People nowadays are very much engrossed in Facebook, Youtube, LinkendIn and more. Hence small business owners should target these major areas to communicate with a mass at a time. Due to the entertainment value, people these days are greatly found in Twitter, Photobucket, Ning and more.

What are the six cardinals of social media?
Your overall objective must include: Branding, Exposure, Relationships, Networking, inbound links and customer Relations. Keep in mind that it is a social media site and not a self promotional site. Never allow self promotional links or request as they create noise and diverts the target audience.

How I can connect the Target Market?
You must know about your customers. Relate to their needs and what they are looking for.  Always consider the experience they had at the end. A strong specific call to action is quite necessary. It is quite important to focus on the content rather than marketing. High quality content does the all for an effective marketing.

What is Social Networking?
As discussed earlier, if a small business wants to achieve marketing objectives then you seriously need the help of social network, Forget about competitors. You will have webmasters as friends in the social media landscape. Digg, Reddit, StumbleUpon, Yahoo Buzz, and Delicious are some of the leading major social media sites.


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