Business video content has continued to thrive more than even before, with a long form copy rapidly giving way to 30 second script. In 2015 organizations used business videos to connect with their clients and customers, but this year you would be staring at your co-workers trying to understand what exactly it means. So what kind of business video you need to create? What would be effective to the larger business goals? What kind of marketing videos are there for your business? Does it all have to be a professional shot? Given below are the eight pieces of content worth having in your future funnel.
The Company Intro Video: First off videos are generally considered to be one of the best tool for introducing the marketing audience what your organization is all about. Videos help in telling your marketing audience who you are and what your products and services are, in a highly engaging format. These are videos that would not just work in as a greater elements for your homepage, but would also be embedded to your websites about us page, published on your YouTube brand channel and so on.
A small message from the CEO: A lot of cooperate newsletters and business videos do have a message shared by the CEO. This is one of the best ways of communicating with your employees, but this does not have to be done individually. By having a video message created the CFOs could easily convey the emotions and passion. Establishing a personal connection through the business videos would here help in increasing trust, confidence and loyalty with your marketing audience.
A demo on your products and services: Videos are generally considered to be a great deal for your products and services. Videos would here allow you the current and potential customers see your products and services in action at their own convenience, without even having rely on the rep and walk them through the entire process. Of course videos are considered to be the best solutions for your business as they are the valuable selling tools as the sales person would send the prospects before and after the meetings.
New Hires: Creating video messages are one of the best ways of introducing new hires. This would here allow the employees to instantly have a face to a name helping colleagues learn and more about the new employees, strength and skills. Not all new employees would be interested in introducing them on lines, so it does always become advisable to create short interview style video focussing on the high level human interest topics.
Job descriptions: Job Descriptions don’t have to seem boring neither complex enough. Bring your recruiting to life by having video descriptions being created. Applicants could here learn the right way to know what exactly they have been looking out for, and how potential the candidates could apply. This would again help you to convey why certain qualifications matter and what kind of qualifications would be nice to have.
Milestones of your organization: Has your business organization achieved something significantly, or has the employee gone ahead, above or beyond. Using business videos in order to relay the important milestones is an excellent for morale, productivity and culture. Many organizations would here also use business videos as a part of their employee recognition, creating specific content that call out for an extraordinary achievements.
So what type of content would you be adding for your enterprise business videos. And how have they turned to work out for you. Do leave your comments below.
