Category Archives: Marketing

Marketing, SEO

Should I Hire In-House, Agency, or Freelance SEO?

If you want your website’s SEO to improve, you can visit an agency, hire a freelancer, or do in-house. For those new to the SEO world, they may wonder which is the best, or which is the best for their situation. Can they help show off your SEO Brisbane Can they help your company get to the top of Google? In this post, we’ll show you what they can do for you.

What to Consider

There are many different factors to look at when making the SEO decision. Should you spend a lot to get quality, or should you consider your budget? Do you want to target a worldwide audience, or a local area?

When it comes to in-house, you would have to hire the right people, and it’s not easy. Hiring people for any business isn’t.

With all that said, let’s look at all the different ways you can go about SEO Brisbane  and we will discuss the pros and cons.

Trying In-House

Trying In-House

 

 

 

 

 

 

 

 

 

 

 

If you can afford it, hiring in-house may be your best option. They consist of skilled people, and they have all sorts of SEO talent at your disposal. They can make content, build links, and make sure your business is getting the views it deserves. You can rest easy knowing that your work is in professional hands, as these agencies tend to work with more than just you. This means that you’re working with experienced individuals who have been there, done that when it comes to SEO.

With that said, pricing is a factor. You should be willing to pay more for good quality, but you may be on a budget. The price will depend on the people working and what you need. Just know that you may have to spend more. However, there are benefits. Since they aren’t employees, you don’t have to pay them like you would. They are at-will, and you just pay for them when you need the services.

To summarize, agencies are good because they can:

  • Take the project off your hands.
  • You can focus more on your business instead of worrying about the SEO.
  • They are qualified and have experience with similar clients.
  • You can manage all the accounts much easier.

Some cons include:

You can’t pick the team, meaning that you can’t talk to the exact people working on the job.
Your project may go through multiple teams. Because of this, they may have problems with keeping a consistent strategy.

The cost. This is an obvious one, but also remember that it may be worth it in other regards.
Agencies are the best for SEO, so we highly recommend them if you have the money to do so. They are good for middle businesses that aren’t new and low-budget, but aren’t big just yet.

Freelancers

Freelancers

 

 

 

 

 

 

 

 

 

 

 

Freelancing is increasing in popular as the world becomes more remote. A freelancer doesn’t work for a company or works in-house. They are people who have no boss and don’t like the daily grind, and for good reason. Some people work best at night, others in the morning, and yet a normal job wouldn’t allow that.

A freelancer is someone who normally isn’t swamped with projects, and they can listen to whatever it is you need more. Also, they do cost less. This doesn’t mean that you should try to lowball them; freelancers need to pay bills, after all. Also, freelancers who are willing to work for next to nothing typically aren’t that good. However, you can get good service for a fair price. They can help take some work off your hands and allow you to work on different aspects of your business.

Pros of freelancers include:

  • They get the work done at a fair price. However, some may negotiate a better deal.
  • They are flexible. They can take on multiple projects you have if they have the skills to do so.
  • Good if you only need small tasks that aren’t worth hiring an entire firm for.
  • They can help you save time, allowing you to rest easier.
  • Freelancers have experience in the work they do as well. Often, they will have past clients and reviews that back up their expertise.
  • It’s much easier to communicate. A reliable freelancer can answer any questions you may have in a reasonable time frame.

Cons of freelancers include:

  • You may need to give them more guidance. Sometimes, there can be miscommunications, so it’s important you give the client what they need beforehand to avoid any upsets. They may require a bit more handholding than an agency.
  • They don’t have any connections to agencies and usually don’t have other employees. Because of this, you may not get everything.
  • A freelancer may just focus on a certain aspect of marketing. However, some freelancers are knowledgeable in many different departments. It all depends on the individual or the situation.
  • Sometimes, a freelancer may not have enough reviews to allow you to make the best decision.
  • It’s entirely possible a freelancer may outsource your work. Check the reviews beforehand.
  • May not be that useful if you’re a larger company. However, for a smaller company, they may be just the right type of people that you need.

 In-House

In house

 

 

 

 

 

 

 

 

 

 

 

An in-house team works in your company, and they can be there to help with any issue you may have. Besides SEO, they can help with website issues, technical difficulties, or just be there to tweak your website for the long run. They can help fix bring your website to the top before it’s even published. Also, you can be able to ask them any questions they may have.

These people have a good ROI, and they often have a budget that is quite good. However, one issue that people have is that they aren’t friendly for small companies.

So let’s look at the pros.

  • They consist a team that’s ready to work.
  • They are a part of office culture. This means they know how to be loyal employees.
  • They will work with different teams as well, giving them experience.
  • Everyone knows each other. This means everyone realizes their strengths, weaknesses, and how to click together.
  • Most people working in-house are experience and educated. This is good news if you’re someone who needs all the experience.
  • They are able to adapt to new situations, and since you have the oversight over the process, you can be creative and tell them what you can do. This can give you the most peace of mind.

Some cons to doing this are as follows:

  • They need to be paid a consistent salary, and there maybe more costs overhead than you may think. Plus, you need to consider benefits and whatnot, too.
  • Because there is a headed turnover, you may find a delay in some of your projects. This may mean projects could be more costly than you imagine.
  • Your reputation needs to be good as well. If it isn’t they may not want to join you.
  • Overall, this is better for companies that are bigger. If you’re a smaller company, it may be a bit more expensive and some people may feel that it’s not quite worth it.

In Conclusion

Which one is the best for you? As you probably have figured out, it all depends on what your company is and what you need. A small project from a smaller company should hire a freelancer. A giant company may need in-house. A company that is in-between may benefit from an agency.

However, some smaller companies may benefit from splurging on an expensive agency, and perhaps a big company can find a great freelancer who can work some magic. Not all situations are created equal.  What you need to do is look at your company and be realistic.

Think about the pros and cons of each one, and look at the problem you need to be solved. Look at your budget. Is your budget firm and low, or can it be stretched a little? Is it worth it to take a risk and get past the competition, or should you play it safe?

These questions all need to be asked before you make the hire. Some people will have an easy time with answering these questions and others may need some more contemplation before they decide.

Either way, by hiring the right people, you can increase your exposure, your revenue, and overall improve your business. With so many businesses going online, you need to have good SEO. A professional can help you out. Few businesses can do it themselves; even if you are knowledgeable about SEO, it’s still a challenge for you to do, and you could spend more of your time growing other parts of your country.

So try to hire a professional and see how they can help you.

Blogging, Marketing, Real Estate

Avoid These Silly Real Estate Agent Mistakes

Are you looking to sell properties? Building a career in real estate is one of the tedious tasks. It is an amalgamation of intimidation and frustration. Mistakes are part of life and in real estate mistakes are as common as any other field. These mistakes can be little more frustrating but like others, they are curable.

In this post, we are going to discuss some of the silly mistakes that are common in the realm of real estate. Without further ado, let’s get started,

●      Fails To Keep The Constant Flow Of Communication

The most important aspect of keeping the business intact is keeping a steady flow of communication. Failing to do so will lead you to lose the client. There are many instances where newbie real estate agents lost to be the track of their clients which leads in two cases. They either switch their agent or they lose interest in the property. Either way, the agent will lose the client.

Do not fall for such mistakes. Keep them close to you. Make them feel valued. Show them that you care for their well being and show that you intend to help them find the best property.

●      Not Making New Prospects Everyday

This seems pretty convincing. There are many instances where cold calls in real estate market seem mere luck. But I can assure you it is pure practice. All the new real estate agents feel uncomfortable in cold calling potential clients. This mostly leads to bizarre start which can later result in an unsuccessful career.

You don’t want that for you. Keep making new prospects each day. This will result fruitful in your future. New real estate agents might find it difficult in talking to someone whom they just saw on their computer screen. Whether you believe it or not, this is one of the practices that will make you veteran real estate agent one day.

●      Spending Time Doing Wrong Things

Time is the one thing which can be one of the most profitable investments for sure if used correctly. New real estate agents usually do something at this time which they regret afterwards. I know it is intimidating. You don’t want to feel bad once you give so much time to some activity and later find it worthless.

Plan your approach accordingly and all the results will shift in your direction. Poor time management is yet another common mistake you need to avoid or your career will fall into oblivion.

●      Are You Still Not Using Social Media!!

Real estate is a business with a lot of competition. The nature of market can shift in a second. In such dynamic area, if you are still relying on traditional marketing strategies, then my dear friend you need to think again.

Social media platform is a new way to market your product. For a real estate agent, real estate property is their product/service (Although they don’t produce it). You need to leverage the reach of the social media platform like Facebook, Twitter, Instagram, Linkedin, Pinterest, Snapchat, and much more than that. This entire community gives attention to your business and clients will flow. So, take advantage of these amazing social media platform and get clients like never before.

●      Not Focusing In One Area

The rookie mistake in real estate can be pretending to know everything. Not focusing on one particular area can lead your career down to zero. You probably don’t want to do that do you? For instance, take an example of any big company. Say Expedia, they offer travel related services. The service list is exhaustive but all fall under travels only (Note that they have number employees to cover that).

You as a person can focus on only one thing. Don’t be a hobo with a closet of magic. Be expert in one thing. That can be either condominiums, rented property, or anything of your choice but only one. Expertise on that with focus and your career will flow like a giant river.

●      No Time For Self Improvement

This can cause a denting effect not only in your career but also in your life. Life is a process of mistakes and improvements. The biggest mistake of your life can be not learning from the mistake. Yes, everyone makes mistakes, take a time out and evaluate what gone wrong and rectify it.

You don’t have to invest much time on that but yes you should invest at least a little time. Give yourself a chance first and then ask your client to give you one (Chance).

●      Are You Less Determinant?

This is the biggest mistake of all in real estate industry. Hard work is non-negotiable in the business. You skip that, the profit will skip you entirely. There is no denying in that. You need to work hard to get hold of clients, be in touch with them, seek out to be a mentor. All of the tasks required determination and if you lack that, you lack everything.

Over To You Fellas

In the end, it all falls under your shoulder whether you embrace it or not. Everyone makes mistakes and that is certainly not new. However, not learning from that mistake can be daunting and lead you to your downfall.

Let me put a summary of the above points to make sure that you get the point,

  • The most important aspect of keeping the business intact is keeping a steady flow of communication. Failing to do so will lead you to lose the client.
  • Keep making new prospects each day. This will result fruitful in your future. New real estate agents might find it difficult in talking to someone whom they just saw on their computer screen.
  • Plan your approach accordingly and all the results will shift in your direction. Poor time management is yet another common mistake you need to avoid or your career will fall into oblivion.
  • Social media platform is a new way to market your product. You need to leverage the reach of the social media platform like Facebook, Twitter, Instagram, Linkedin, Pinterest, Snapchat, and much more than that.
  • The rookie mistake in real estate can be pretending to know everything. Not focusing on one particular area can lead your career down to zero.
  • This can cause a denting effect not only in your career but also in your life. Life is a process of mistakes and improvements. The biggest mistake of your life can be not learning from the mistake.
  • This is the biggest mistake of all in real estate industry. Hard work is non-negotiable in the business.

I hope you do get the point. Plan your approach and nail success on your wall. All the best with that.

David Lane wrote this post. He is currently working for Thailand Property as a Blogger and a Realtor. David is highly enthusiastic, patient and honest. In his spare time, he loves to play golf with a shotgun and go fishing. David often praised by clients for his humble behaviour and honesty.

Marketing

6 Types of Video Content Every Business Organization Would Want To Have

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Business video content has continued to thrive more than even before, with a long form copy rapidly giving way to 30 second script. In 2015 organizations used business videos to connect with their clients and customers, but this year you would be staring at your co-workers trying to understand what exactly it means. So what kind of business video you need to create? What would be effective to the larger business goals? What kind of marketing videos are there for your business? Does it all have to be a professional shot? Given below are the eight pieces of content worth having in your future funnel.

 

The Company Intro Video: First off videos are generally considered to be one of the best tool for introducing the marketing audience what your organization is all about. Videos help in telling your marketing audience who you are and what your products and services are, in a highly engaging format. These are videos that would not just work in as a greater elements for your homepage, but would also be embedded to your websites about us page, published on your YouTube brand channel and so on.

 

A small message from the CEO: A lot of cooperate newsletters and business videos do have a message shared by the CEO. This is one of the best ways of communicating with your employees, but this does not have to be done individually. By having a video message created the CFOs could easily convey the emotions and passion. Establishing a personal connection through the business videos would here help in increasing trust, confidence and loyalty with your marketing audience.

 

A demo on your products and services: Videos are generally considered to be a great deal for your products and services. Videos would here allow you the current and potential customers see your products and services in action at their own convenience, without even having rely on the rep and walk them through the entire process. Of course videos are considered to be the best solutions for your business as they are the valuable selling tools as the sales person would send the prospects before and after the meetings.

 

New Hires: Creating video messages are one of the best ways of introducing new hires. This would here allow the employees to instantly have a face to a name helping colleagues learn and more about the new employees, strength and skills. Not all new employees would be interested in introducing them on lines, so it does always become advisable to create short interview style video focussing on the high level human interest topics.

 

Job descriptions: Job Descriptions don’t have to seem boring neither complex enough. Bring your recruiting to life by having video descriptions being created. Applicants could here learn the right way to know what exactly they have been looking out for, and how potential the candidates could apply. This would again help you to convey why certain qualifications matter and what kind of qualifications would be nice to have.

 

Milestones of your organization: Has your business organization achieved something significantly, or has the employee gone ahead, above or beyond. Using business videos in order to relay the important milestones is an excellent for morale, productivity and culture. Many organizations would here also use business videos as a part of their employee recognition, creating specific content that call out for an extraordinary achievements.

 

So what type of content would you be adding for your enterprise business videos. And how have they turned to work out for you. Do leave your comments below.

Business, Marketing

Hints On Business Gift Giving – How To Ensure You Have The Perfect Gift

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Hints On Business Gift Giving – How To Ensure You Have The Perfect Gift

Of course, if you are offering promotional product for your brand you should know if they work for you. You should consider if they have great results for your brand and you are not wasting your time.

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Business, Marketing

Promote Your Small Business With Cheap Promo Gifts

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We all want to promote our businesses with people and you should know that you could actually get a lot of results when you offer real items that have value in them. However, the main cause of hesitation is the cost of these promotional products and some marketers and entrepreneurs do not know if it works or not. Well this post will help you understand a lot more about promotional product and how to get the cheap promo gifts you wanted to gain more clients and at the same cut the cost of your money.

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